The acceleration of adopting digital means across business sectors and verticals in India has been a quantum leap. The primarily cash-based economy is slowly transitioning towards a digital overhaul. A payment gateway is no longer an alien technology for Indians. Its popularity is also seeping into the rural areas at an ever-increasing speed. However, a point to note is that the technology had drastically changed from when it was first introduced.

A prominent name that brought about a cosmic revolution in the Indian online payment ecosystem is Zaakpay. It is a customer-centric end-to-end payment solution for businesses to streamline their overall operations. Its modern facilities and cutting-edge infrastructure make it a payment collecting platform for businesses irrespective of their type or size. This blog lists out how Zaakpay, one of the best payment gateway for India, is on a mission to transform the Indian payments sector for the customers and the merchants.

• Inclusion of multiple payment options

Currently, there are several different ways for Indians to pay with. They can pay using a credit card or a debit card, UPI, or net banking from several banks in the country. When it comes to mobile wallets, the list is quite definitely endless. Among the payment gateways in India, Zaakpay supports most of the popular payment options. 

Zaakpay makes it possible for businesses to collect payments from customers with a huge selection of payment options. It is transforming the online payment gateway system to become more flexible and include broader customer segments. The convenience of making a digital payment is slated to increase with customers getting the freedom to pay with the most convenient option for them.

• Making it more secure

Security is a key factor of an online payment system, and any lapse could lead to significant losses for the business and customers. Zaakpay has already geared its payment services to combat fraudulent attacks. The Zaakpay internet payment servers and gateways are PCI DSS compliant and SSL encrypted. This essentially means that any information that the customer enters into the gateway won’t be sent to the servers. Technologies like tokenization and encryption would be used to protect sensitive data like card numbers and CVV.

Zaakpay also utilizes additional safeguard mechanisms like 2-factor authentication and OTP verification to secure the digital payment system. 

• Simple integration

Integrating a gateway into the business website has been a pain point for most merchants for a long time. It involves writing lengthy program codes into the website and testing multiple times before the gateway works flawlessly. In most cases, a professional programmer has to be hired to set this up. Zaakpay, being one of the best payment gateways for small businesses, understood how troublesome and costly this could be. 

In its attempt to make the process more friendly for the merchants, Zaakpay has introduced pre-built plugins that can be easily plugged into the business website. With that, the payment gateway can be easily integrated without much hassle. There are plugins available for all major platforms, and anyone with basic knowledge of websites can add the plugins for easy integration. Anyhow, Zaakpay’s customer support is at the merchant’s disposal 24×7 to provide integration support along the journey.

• Custom Checkout

For the longest time, merchants have had to compromise with the look and feel of their online payment gateway system that has been generic and completely different from the business’s brand guidelines. While it doesn’t impact the core payment process, the aesthetic influences the customer experience. If the gateway page looks different from the rest of the website, the customer would feel disconnected and doubt its authenticity. 

Zaakpay offers several customization tools to tailor the checkout page with appropriate fonts, theme colors, and logos representing the business’s vision. Most payment systems in India ignore the importance of this facility which can increase business sales considerably.

• 24/7 customer support

Transaction errors once in a while are inevitable in internet payment systems. Moreover, they can arise at any point in time and cause unnecessary inconvenience to the customers, leading to loss of sales for the business. Dealing with them immediately is essential.

Zaakpay is one of the few payment systems in India to have dedicated 24/7 customer support that has its lines open not just for the merchants but also for their customers. 

• Cost-effective

Zaakpay is one of the pioneers of affordable digital payments. With its aim to empower as many businesses as possible with the power of an online payment system, the company caters for businesses across all financial segments. With low set-up charges and affordable transaction fees, businesses can forget about gateways that burn a hole in their pockets.

• Support for multiple devices

The popularity of mobile devices has increased in the past few years. Providing a consistent experience across all such devices is a challenging but essential task. Zaakpay is the best payment gateway for India that supports all these device screen sizes.

It has a simple tailor-made SDK for mobile applications that can be used to customize the payment experience across mobile applications. 

• High success rates

One of the hallmarks of the best payment gateway is high success payment rates. Zaakpay has a 99.9% success rate. This makes the system more reliable, encouraging the customers to make purchases without any hesitation. Businesses won’t lose out on money as a result.

 Conclusion

The digital payment trends in India are in a growing phase. With the advancement in technology and evolving customer needs, it is becoming more reliable and user-friendly, the customer base is increasing exponentially. Hence, it is imperative for businesses today to keep the option open for online payments. Zaakpay is one of the most superior solutions when it comes to payment gateways in India.