Every expert would recommend you to have a website before starting a business, as it acts as a front store for your business in the digital era. To some extent, the statement is true if you are planning to sell products online. However, if you are a startup with limited funds, you can skip creating a website, to avoid the added expenditure required in prompting the website.
Back in those old days, when internet marketing was not much known to everyone, it was a mandate to have a website to market your business. When you think of an idea to start your own business online, you go to a website developer and hear new terms like:
- Choosing a domain
- Set up your hosting
- Design your website
- Put it all online
- Optimize and test your website
For all the above requirements, you must hire a developer, designer, and marketing professional. All this would burden your pocket and strain your budget for the business. On the other hand, if you decide to build a website on your own, it would take up a lot of your time, as it will require yearly maintenance, apart from marketing and publicity cost.
Startups have very limited resources at the initial stage, and they do not want to invest fortunes in building a website, hence making payment acceptance a challenging job. To accept payments, they can opt for payment links, QR codes, etc., which becomes easier with Zaakpay, as it comes with the best online payment solutions for startups.
Is it Mandatory to Have a Website?
The answer is NO because a website is a short-term strategy and what you need for your online business is a long-term strategy, and anything less than this would waste your time and resources.
Most new online business owners set up the website and then sit back to see what happens. After a year or so, they give up because selling on an independent website is all that they know.
Before making a website, you need to do your homework first:
- Discover and follow your online business niche
- Track problems, and find out ways to solve it
- Find out intended buyers and audience
Building an Online Business Without a Website
Let’s get started with some tips on how can you build and grow your business online without a website:
- Start Selling on Social Media
Instead of building a website, you can use social media platforms to sell your products. With the initiative of Digital India, millions of users are switching to online shopping and the Internet. It even helps your existing customers to come back to you every time, as well.
Currently, Instagram has introduced “shoppable posts” where buyers can shop for products of their choice. Visitors can click on the price tag placed on the product image, which would redirect them to the product description page where they can view and buy the products.
Facebook is another platform that caters to the need of a large audience, with 2.91 billion daily active users worldwide, and serves as the selling platform for the local sellers. You just need to build a large customer base by keeping your authenticity high. You can also run Facebook ads to increase your sales and engage more customers.
About 89% of users use Pinterest to search for their products, and this makes it a good platform for sellers to showcase their products. The Global Monthly Active Users(MAUs) grew up to 30% over the year.
- Email Marketing Funnel
Learning Email Marketing Funnel will help you run the business without the need for a website. You can create an email newsletter and capture leads for further mailing lists.
All you need to do is create an account with any email marketing provider and set up an autoresponder, which will build leads for you, which you can convert into paying customers.
- Chatbots
Chatbots are computer programs that communicate with people via text messaging or voice calls. As for online business, you can use chatbots instead of a website to connect to people.
- Landing Page Builders
It helps you create amazing landing pages, capture email, build a sales funnel, and run Facebook ads to your landing pages without a website. The landing page builder helps you to optimize the lead generation campaign and make more customers.
Grow Your Business with Zaakpay
Zaakpay, one of the leading digital payment systems, has helped facilitate the needs of all small and large-sized businesses. With its reliable online payment system, merchants can go for bulk transactions. It also helps you provide a great customer experience by offering a glitch-free way of transaction.
Through Zaakpay – the best online payment solution, you can accept payments by just sharing a customized payment link, or QR code with your customer, without the need for a website. This will also build the credibility of your business, resulting in more income generation.
How Does Zaakpay Help You Build Your Business Online?
Zaakpay offers the best online payment service for startups who do not wish to invest lots of money in creating a website or an application.
- With Zaakpay’s advanced analytical tool for digital payment solutions, you can get access to your monthly sales data and customer behaviour insights.
- You can share invoices on a single platform.
- To eliminate the need for a website or an application, Zaakpay provides customized payment links for online payment processing, which can be shared with the customers over any messaging application, like WhatsApp or SMS.
- Zaakpay provides an easy and custom checkout experience to the customers, which helps build and maintain your business’s goodwill, eventually leading to an increased rate of conversion.
- Zaakpay allows you to accept payment from 100+ payment modes, such as Net Banking, Debit Cards, Credit Cards, UPI payment, QR Scan, eWallets, and many more via its online payment system.
With so many alternatives available to run your business online, there is no need for a website. Using the above technique with the best digital payment system will generate good revenues for you by increasing sales and building a strong customer base.
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