Social media platforms have become feature-driven with relentless enhancements, businesses tap into the potential to reach vast audiences with tailored marketing strategies.
In a way, social media and eCommerce are made for each other. The powerful social media tool is milked fruitfully to draw shoppers towards a new product or an attractive deal and engage them to create community sense. On the other hand, India payment gateway systems like Zaakpay are making it even easier for people and merchants to conduct digital transactions. So, let us see what a real social media presence entails for eCommerce.
Social media and eCommerce Connect
The reason marketers patronize social media and eCommerce connect to their advantage is internet user behavior. Some statistics reveal more social media surfers shop online after brand research.
- Over half the global internet users are young, between 16 and 24 years and shop on social media. Interestingly, 55.9% of them are female and 51% male.
- As much as 76.8% of global internet users shopped online in 2020.
- Of them, nearly 44.8% explore social media for brand-related information.
- Social media networks provide advertising, selling, and customer service as in-built solutions.
Thus, a complete social media presence promoting direct sales and back-end tools are designed to reap dividends when users share the experience with their friends. Using social media as a platform for selling different products is a marketing strategy that will never fail. The customer experience can be enhanced even more if merchants partner with India payment gateway providers like Zaakpay. This is because when customers click on the ‘buy now’ or ‘order now’ button on social media for some product, they are redirected to the Zaakpay payment gateway. It offers more than 100+ payment modes, a user-friendly interface, and PCI DSS compliant transaction process. Hence, choosing the best payment gateway for eCommerce is suggested. In addition, interactions to resolve customer care issues are essential to retain customers and demonstrate commitment.
eCommerce Marketing and Social Media
eCommerce entities must evolve a strategy to harness social media’s potential to grow business for their overwhelming advantages. The marketing focus depends on your business model and goals. Some of the critical components for your strategy are:
- Direct the user to the website or the brand app to promote your eCommerce destination. If that website or app has integrated the Zaakpay payment gateway, then your customers will face zero transaction issues. With Zaakpay Ecommerce payment gateway, you can use 100+ payment options.
- Use the social media platform to sell your products directly and partner with Zaakpay, the best Ecommerce payment gateway to enhance your customer experience. This payment collection platform also ensures protection of both the merchants and the customers from fraud.
- Communicate with your customers in the entire sale cycle – pre, post, and finally, feedback.
Using some or all of them in combination is the benchmark for the success of your eCommerce business with the best eCommerce payment solutions.
eCommerce Promotion and Social Media
You foray into social media to ultimately sell your eCommerce products to the platform’s vast audience. So, let us explore the various marketing tactics to achieve the objectives of your social media presence.
Build Brand Awareness:
Despite all the activity on the social media front, there is always room for eCommerce newbies. The trick is to create a buzz before you start selling. After all, the user must know about you to buy, and no sale happens without knowing. Social media has been the year of brands in 2021, and you can exploit the fertile territory to your benefit.
You must consistently post to build brand awareness among your target audience. However, patience is crucial as the process takes time to bear fruit. It is all the more true when launching a brand new product or store.
Brand Advertisement:
Tapping the advertisement potential in the social media platform is ideal for attracting the user’s attention to your store and the product bouquet. The vast audience is critical for your tactical advantage. Though the social media advertisement reach is massive, not all are your target audience. However, you can use advanced social media advertising tools to carve your niche audience to focus on the ads to support your objectives. For example, you can use Facebook and Instagram tools to pick brands from any three objectives.
- Conversion: Encourages the target to initiate a specific action like adding a product to the shopping cart in your eCommerce store.
- Catalog Sales: The objective helps ads pull catalog products.
- Store Traffic: You can attract neighborhood buyers to your brick-and-mortar store by using the ad goal.
It now brings us to wonder about the advertisement formats in social media, as merely picking the appropriate ad objective may not be the endgame for success. So, let us find what Facebook and Instagram have in store to choose from the campaign. First, however, you must understand that the Facebook ad toolkit is the most robust, but others are not much behind providing similar solutions.
- Image ads
- Video ads
- Carousel ads
- Collection ads etc.
Collection ads are tailored for eCommerce using combinations of creative copies and products from your catalog to lure the audience towards a seamless checkout experience.
Social Media Tips for eCommerce
Now that you have a comprehensive grasp of promoting your eCommerce venture on social media, you must add a little punch to your efforts. The following tips are designed to fine-tune your eCommerce strategy on social media are:
- Showcasing Personality:
Potential customers are easily swayed towards your product if it exhibits a distinctive personality. What to showcase depends on your business goals and what represents you best.
- Collaborations:
Pairing with a much-loved social media influencer can draw steady attention from potential customers. But, be careful about what you must achieve from the collaboration. Enhancing your brand values can be the starting point to benefit in the long run.
- Video Content:
Making informed video content is as crucial as showcasing your personality, but infusing it with a distinctive flavor saves it from getting lost in the busy news feeds. For example, you can access a potential audience among the 500 million users following Instagram Stories every day. You can extract similar mileage from Facebook Live and video apps like Tik Tok, MX Takatak etc..
- Highlight User-Generated Content:
While highlighting positive reviews and user comments is gratifying, coaxing your audience to share their experiences is far more worthy. For example, you can encourage your customers to share your product images or video to generate a more significant impact. In addition, the user-generated content tagging your brand on social media makes a strong organic recommendation in your favor.
- Post on Schedule:
Once you make your presence in social media visible, drawing traction from it is the natural progression for your eCommerce venture. Posting often according to a schedule keeps you consistently relevant. However daunting it may appear initially, engaging a social media management platform to orchestrate your strategy from one place makes sense. It helps you organize, publish posts, monitor, and analyze your social media engagements.
Bottom Line
Social media networks provide the ideal platform to market eCommerce sales and build brand strategies. First, however, you must adapt to the social media marketing toolkits to carve a target audience from the vast user base. Making an informed roadmap to channel social media’s business potential to the advantage of your eCommerce ventures is an overwhelming necessity in modern times. Not only can you tap a captive audience, but with suitable methods, you can partner with social media to watch your business soar to new heights. Additionally, sorting payment collection for your business is another important step you need to take. Make sure you choose the best payment gateway for eCommerce so all the efforts that you are putting in for your business on social media are converted well.
Follow Us on:
